This is a list of books that I've been collecting from different "must-read books for ..." articles. I've read some of them. But definitely need to read at least half of the list.

100 ideas that changed graphic design book cover
Steven Heller

100 Ideas That Changed Graphic Design

beauty book cover
Stefan Sagmeister


design and form book cover
Johaness Itten

Design and Form: The Basic Course at the Bauhaus and Later

design basics book cover
David Lauer

Design Basics

design is a job
Mike Monteiro

Design Is a Job

story telling book cover
Ellen Lupton

Design Is Storytelling

Design, form and Chaos cover
Paul Rand

Design, Form and Chaos

designing type book cover
Karen Cheng

Designing Type

don't make me think book cover
Steve Krug

Don't Make Me Think: A Common Sense Approach to Web Usability

flexible visual systems book cover
Martin Lorenz

Flexible Visual Systems

good to great book cover
James C. Collins

Good to Great: Why Some Companies Make the Leap... and Others Don't

graphic design the new basics book cover
Ellen Lupton

Graphic Design: The New Basics

graphic icons  book cover
John Clifford

Graphic Icons: Visionaries Who Shaped Modern Graphic Design

grid systems book cover
Josef Muller-Brockmann

Grid systems in graphic design

hooked book cover
Nir Eyal

Hooked: How to Build Habit-Forming Products

How i see book cover
George Nelson

How To See

lean ux book cover
Josh Seiden

Lean UX: Applying Lean Principles to Improve User Experience

logo design love book cover
David Airey

Logo Design Love: A Guide to Creating Iconic Brand Identities

ogilvy on advertising book cover
David Ogilvy

Ogilvy on Advertising

paul rand a designers art book cover
Paul Rand

Paul Rand: A Designer's Art

practical ui book cover
Adham Dannaway

Practical UI

Responsive Web Design book cover
Ethan Marcotte

Responsive Web Design

sprint book cover
Jake Knapp

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

stop stealing sheep book cover
Erik Spiekermann

Stop Stealing Sheep & Find Out How Type Works

the brand gap book cover
Marty Neumeier

The Brand Gap

the complete manual of typography
James Felici

The Complete Manual of Typography

rick rubin book cover
Rick Rubin

The Creative Act: A Way of Being:

the design of normal things  book cover
Donald Norman

The Design of Everyday Things

the elements of color book cover
Johaness Itten

The Elements of Color

the elements of user experience book cover
Jesse James Garett

The Elements of User Experience: User-Centered Design for the Web

the five dysfunctions of a team book cover
Patrick Lencioni

The Five Dysfunctions of a Team

the new typography book cover
Jan Tschichold

The New Typography

the minute manager book cover
Kenneth H. Blanchard

The One Minute Manager

the win without pitching manifesto book cover
Blair Enns

The Win Without Pitching Manifesto

thinking with type book cover
Ellen Lupton

Thinking with Type

treasury of alphabets and lettering book cover
Jan Tschichold

Treasury of Alphabets and Lettering

typographie book cover
Emil Ruder

Typographie: A Manual on Design

#4. Good design makes a product understandable.